New software accelerates the development of ideas for new products, designs and ad campaigns

Fort Lee, NJ (January 25, 2012) — Perception Research Services International (PRS), a global leader in packaging and shopper research, will celebrate its 40th anniversary throughout 2012. PRS was founded in 1972 and soon pioneered the application of eye-tracking to advertising and packaging research.  Today, PRS is among the world’s twenty-five largest research firms, with [...]

New York, NY (January 23, 2012) – WorldOne, the global leader in online healthcare data collection, announces today that Gerard Smith has joined as the global CFO. Smith will be based in WorldOne’s London office.   Smith brings years of significant experience as an International Finance Leader delivering superior growth, liquidity and profitability within dynamic [...]

AUSTIN, TX (January 23, 2012) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced more than thirty percent revenue growth for 2011 and the relocation its U.S. and U.K. offices. This ongoing organic growth underscores Kinesis’ rising industry presence as the frontrunner for comprehensive, multimode market research [...]

SALT LAKE CITY – January 18, 2012 – Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced the availability of CXProÔ, a package of software and services specially designed for customer experience (CX) professionals. The Allegiance CXPro package simplifies customer experience management by combining survey templates and reports, including analytics [...]

New York, NY (January 19, 2012) – GfK, one of the world’s largest market research organizations, announced today that it has completed the acquisition of Knowledge Networks, Inc., a leading provider of digital research solutions in the US. Knowledge Networks will be fully integrated into all of GfK’s activities in the US, including custom research, [...]

WALTHAM, MA, USA (January 18, 2012) – Facing rising food costs and softening industry traffic, Sbarro, the world’s leading Italian quick service restaurant, turned to Affinnova, Inc., the global leader in marketing innovation software and services, to help strategically optimize its menu pricing.  Understanding that traditional point-of-sale tracking data would not provide enough guidance, Sbarro used [...]

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When you think of research, what comes to mind? A text-heavy report? An encyclopedia of data? If that’s the case, it’s not surprising. For years research has been delivered via dense reports that took hours to sort through and were often overwhelming – sometimes complicating the decision-making process, not simplifying it. And what’s the point [...]

Marketing researchers, say goodbye to the probability of carpal tunnel syndrome, double tags, and synonymous tags. With the new smart tagging interface built into Civicom Chatterbox®, it’s now a breeze for researchers to key in tags. With just a few letters, this advanced tagging interface will list all current tags.   Civicom Chatterbox® is a [...]

These days in the market research world, consumers are rapidly evolving from respondents to active participants. To keep up with this trend, researchers should begin to pay attention to interactions from social networking because – according to Kevin Lonnie, President and CEO of KL Communications Inc. – these trends, like the car you’ve been watching [...]

January 11, 2012, Boulder, CO — Independent software company’s focus on customer happiness drives fast growth

Research Now, (www.researchnow.com) the leading global online sampling and data collection company, is implementing Intuitive Dashboards by Intuitive Business Intelligence Ltd (www.intuitivebusinessintelligence.com), to provide clients with access to up-to-date advertising campaign data collected using Research Now’s ADimension® technology powered by Quantcast.   The advanced dashboard software integrates seamlessly with ADimension technology – a comprehensive online [...]

January 12, 2012, St. Louis, MO (USA) – MRII, a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession, is pleased to announce election results for its 2012 Board of Directors. MRII’s new 2012 Board President is [...]